Video: Data Rich, Insight Poor: Why More Data Isn't Getting You Closer to Your Customers | Duration: 5292s | Summary: Data Rich, Insight Poor: Why More Data Isn't Getting You Closer to Your Customers | Chapters: Welcome & Introductions (6.88s), Welcome and Introductions (85.385s), Hannah's Career Journey (187.465s), Understanding Customer Decisions (381.77s), Understanding Customer Why (532.745s), Research Methods (641.065s), Customer Research Layers (789.63s), Triggering Deeper Research (1064.835s), Research Investment Decisions (1194.93s), Decision Prioritization Framework (1338.27s), Extracting Customer Motivations (1424.83s), Timeline Mapping Method (1519.365s), Strategic Timeline Mapping (1852.23s), Studying Non-Buyers (1972.42s), Balanced Customer Research (2091.305s), Accessible Research Methods (2171.14s), AI Research Synthesis (2402.35s), Future Opportunities (2726.285s), Q&A and Closing (2859.305s)